A brand you can keep using after we leave.
Logo, colours, type and the templates your team needs, built so a shop front, a menu and an Instagram grid all look like the same business.
Placeholder frames. The caption is the shot to take.
What's in it
A primary mark, a small version that still reads at 16 pixels, mono and reversed versions.
A palette with print and screen values, and two typefaces with licences you can afford.
A short book, 10 to 20 pages, that a new hire or a printer can follow without calling us.
Menus, window vinyls, cards and packaging, prepared press-ready and checked with the printer.
Canva or Figma templates for posts, stories and covers that your team edits without a designer.
How the brand speaks, with written examples, when the brief needs it.
How it runs
A working session on who you serve, what you sell and who you are up against. We read your reviews and visit the venue.
Three routes, each with a mood, a mark sketch and one real application. You pick one.
The chosen route finished: mark, palette, type, applications and templates.
Files, guidelines and an hour with your team. Everything lands in your portal.
A full identity takes four to five weeks. A refresh of a logo that already works takes about two.
What you get
- AI, SVG, PDF and PNG masters of every mark
- Mono and reversed versions, favicon and app icon set
- Colour values in HEX, RGB and CMYK
- A font list with where to buy each licence
- Guidelines as a PDF you can send to any printer
- Editable templates for social and print
- Press-ready files for anything we lay out
- A one-hour handover session for your team
What it costs
- Three directions, one finished
- Two revision rounds at each stage
- All master files and guidelines
- Social and print templates
- Smaller jobs (a menu, a sign, a template set) quoted within 24 hours
What we promise
You get the editable files with the final invoice. We have heard too many stories of brands handed a JPEG.
Two revision rounds are in the price at each stage. If the brief changes, we quote before we draw.
What we will make, how many, by when, on one page, before any money moves.
The person who sketches the directions is the one who finishes the files.
Questions we get
Do I get the source files?
Yes. AI, SVG, PDF and PNG masters, plus the fonts list and guidelines, all in your portal when the project closes.
Can you work with my existing logo?
Yes. A refresh keeps what people already recognise and fixes what does not work on screen or in print.
How many revision rounds are included?
Two at each stage: directions, build and applications. More are possible and quoted before we start them.
Do you handle printing?
We prepare press-ready files and can brief and check the printer for you. Print costs are passed on at cost.